For their 13th edition, the Assises des Déchets drastically renewed their communication strategy, with digital communication and debates as major options.
At www.assises-dechets.org/en, the new generation website has been redesigned to gain attractiveness and responsiveness, as a flagship of the new communication strategy of the Assises. It concentrates the flow of information and extensive debates around the September event.
The Assises have (almost) reached their Zero Paper objective, e.g. with all registrations being carried out online, and seized this opportunity to leverage the impact of reflection nurturing the preparation of the program and debates and the event itself.
In line with this policy, an effort to mobilise stakeholders on social networks has also been undertaken. Facebook, Twitter and Google + profiles and pages have been operative since the beginning of the year, as a real space for forums and interactive exchanges, gathering all information useful to the Assises followers, e.g. those who are planning to participate in the event. Join us now: