Thierry Meunier, Eco-responsibility Director for Séché Environnement, the new President of the Assises Nationales des Déchets Association, shared with us the major evolutions in progress for 2017, the defining choice made to widen both the impact to the public and the prestige of the event.
In Lyon, from November 29th to December 2nd of last year, the 27th edition of Pollutec was once again a great success. With some 2,200 exhibitors and more than 60,000 visitors Pollutec 2016 was “the place to be” for environmental services and technology professionals and the Assises des Déchets attracted attention.
Two years ago the Assises des Déchets chose to conquer the vast world of web 2.0. On the eve of its 14th edition – which already promises to be rich in debates, exchanges, and workshops – the unavoidable event for stakeholders of the waste sector brings together and continues to grow its presence on social networks among its 2,400 subscribers.
The waste management regulatory framework was set up in the context of a linear economy, to satisfy the need to preserve the control and traceability of waste streams, up to their recovery or final disposal. And hence, nowadays, the change of economic paradigm that is sought for with the policy of energetic transition aiming at a green growth goes hand in hand with the willingness to incorporate waste to the logic of circular economy. In this context, the question of waste status as
For their 13th edition, the Assises des Déchets drastically renewed their communication strategy, with digital communication and debates as major options.
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